Emerging as a vital component in the region’s digital transformation and economy, the fintech sector has more than 2,700 startups across Latin America. Brazil stands out as the leader, home to almost 60% of all fintechs in the region. Mexico ranks second, with more than 20%, followed by Argentina.
Fintechs represent a significant portion of the Brazilian economy and are expected to have a growing influence on GDP. These companies seek to innovate their products and investment strategies to stay ahead of the competition, increasing their efficiency through cost reduction and agility in internal processes.
This scenario is reflected in the predominant business model in the sector, the transactional model, which meets the strong demand for solutions that facilitate and optimize financial transactions. The SaaS model also occupies a significant position, representing 34% of the market, standing out as a scalable and efficient option for offering technological solutions for financial management. Furthermore, 47% of fintechs target their solutions exclusively at B2B, reflecting a strong demand for financial services that meet the needs of other companies.
The credit category leads the number of startups with more than 470 companies, followed by payment methods and back office, which are the niches with the largest number of solutions for companies and consumers.
