Over the past 5 years, the 100 Startups to Watch ranking, by Small Businesses & Big Business, has been an important barometer for identifying trends in the Brazilian innovation ecosystem. By analyzing the segments that stood out the most, we noticed relevant changes in the market.
Technology
The segment continues to grow steadily, leading in 2024 with 22 ranked startups.
Health
After fluctuations, it grew again, reaching 17 startups in 2024. The sector remains a priority for innovative solutions.
Finance
Despite leading in 2020, the segment suffered a significant drop, indicating a possible maturity or redirection in the market.
Impact & Industry
These segments have emerged as highlights in recent years, reflecting the search for sustainable solutions and innovations in the production sector.
Logistic
After fluctuations, it showed recovery in 2024, highlighting the relevance of improvements in the supply chain.
Marketing & Services
Both have seen steady declines, suggesting potential saturation or shifting market priorities.
These data not only reflect the changes in the startup ecosystem, but also highlight the areas with the greatest potential for growth and future opportunities.